Posts
America has had a rude awakening. The masses now
understand that we are far from being a “post racial” society. What has been
revealed are the racial assumptions and socioeconomic judgments floating just
beneath the surface of our conversations, confrontations and political decisions.
Across the country in living rooms, barbershops and pubs people are talking. African
Americans are restless and seeking ways to resist in response to injustice. So,
what do we do? We will march, we will lend our time and talents to community
efforts, but we must also TAKE! Take back our dollars and kick the system where
it hurts – in their economic bottom line. No Black Friday spending is just the
start. How about a complete anti-commercial holiday season? Make gifts and find
volunteer opportunities for your family. Save your money, but give of
yourselves to your community.
Why Boycott
Retail?
I'm no economist, but I know the words of W.E.B. Dubois
to be true, "To whom you give your money, you give your power." Nielsen
research has assessed that there are 44 million African-Americans living in the
United States, which is 14.2% of the entire U.S. population, the second largest
racial minority in the country. The median age is 32 and 47 percent are under
35 years of age. The demographic is younger; more educated and has higher
incomes than commonly believed. With an estimated buying power of nearly $1
trillion annually, if African-Americans were a country, we would be the 16th
largest country in the world. YET, we disproportionately own fewer of our homes,
save less, invest less and spend less with small businesses in our community
when compared to other racial groups. According to Ken Smikle of Target Market
News, "The largest single
investment that Corporate America makes in the Black community is in
advertising. That investment is about $2 billion a year, but it should be at
least twice that amount given the importance of the market and the role these
consumers play in any company's bottom line." Refrain from holiday
spending to make a collective statement. The United States economy cannot rely
on our hard earned dollars while the justice system undermines the value of
black life. When you mess with people’s money, they tend to start listening.
In a few days friends and family will gather around tables, shared delicious meals and gave thanks for all the good in our lives. This year we should be grateful just to be alive! Exactly 24 hours later gratitude will give way to "getititude" as scores of shoppers swarm and scramble to grab bargains on Black Friday. Resist the norm. Do the opposite of what is expected. Invest in yourself! In addition to economic activism there is value to dialing back holiday spending, especially for families with young children.
Celebrate The Joy Of Giving
BE THE GIFT! Hopefully as adults we've learned the joy of giving, as
well as receiving. Plan activities that teach your little ones that sentiment.
It's important for them to realize that other boys and girls may be going
without. Find a local toy drive, group home, or church collecting items for the
less fortunate. Donate toys, books and clothing that can be a blessing to those
who desperately need a bit of holiday cheer. If finances are tight give your
time. Join a group that sings carols at nursing homes or spend an afternoon
volunteering at a local shelter.
Create Family Traditions Together
Fellowship, family, laughter and love - these are life's
most special gifts. Make the season mean so much more by creating traditions
with your children. Craft homemade ornaments or cards, bake cookies for your
neighbors, attend a performance of the Nutcracker, see a holiday concert, go
ice skating, host a Christmas Eve potluck, etc. Give your family something to
look forward to each year that's invaluable, immaterial and doesn't require
batteries.
Teach The Reason For The Season
Focus on your faith. Why and what do you believe? As busy
adults we sometimes take for granted the spiritual lessons imparted by our
elders. Teach your children the essence of Christmas, Hanukkah and Kwanzaa.
Make it fun! Take part of special activities in your place of worship. Pick out
a couple of new books. Put on a play or puppet show to perform for loved ones
visiting from out of state. Although Santa has become a prominent figure,
remind your children the star atop your tree does not shine in celebration of
dear old St. Nick.
